Football Daughters

Football fans like to name their sons after their favourite football stars as a permanent tribute to the club they love. But why this changes when they are expecting a girl? Perhaps they haven’t realized the great female teams they have.

On the other hand, PepsiCo has positioned itself in a relevant place in
fans’ hearts thanks to its sponsorship of the UEFA Champions League, and in 2020, it announced a multi-year partnership with UEFA Women’s football. That’s why we’d like it to be the brand behind this movement that not only seeks to inspire supporters to honour the names of the best female footballers of their favourite clubs, but also helps to create a mind shift towards women’s football.

Ana Sofía C. Calle - Creative Copywriter
Cynthia Morales - Art Director

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