L’Oreal E-commerce Content
I create digital-first visual content for L’Oréal’s skincare brands, including CeraVe, SkinCeuticals, La Roche-Posay and Vichy, with a strong focus on e-commerce performance and brand consistency. My work spans banners, short-form videos, landing page assets, and digital campaign materials designed to enhance the online shopping experience while maintaining each brand’s visual identity and premium aesthetic.
Recently, I’ve been integrating AI-driven creative workflows into the production process, using tools such as Pencil to develop more elevated and visually sophisticated content. By combining traditional design direction with AI-generated imagery, we’ve been able to create assets that emulate high-end photoshoot quality while improving creative agility and production efficiency. This approach has allowed us to deliver more ambitious visual concepts tailored to the evolving needs of the client and the fast-paced demands of digital commerce.
Client: L’Oreal
SUNCARE CAMPAIGN
ANTIAGE CAMPAIGN
CERAVE BLEMISH CAMPAIGN
