1ST ACHIVEMENTS
There are certain products that cannot be advertised, like kids formula. So, looking for a creative way to promote NAN3, we found out that pediatritians are not only alow to recomend a product, but, to have merch in their offices. Why not a calendar? Not any calendar. A calendar that celebrate the growth of every children, and growth comes with experiences and achivements.
For that, we created a contest in social media not talking about the product, talking about the 1st achivements every kid have before the age of two, asking the moms to do something they already love, talk about their kids. Sharing pictures and anecdotes to participated and win a photoshoot for their sons, one year of nestlé products, and to show off a little, been in every calendar of our select groups of pediatritians.
Cynthia Morales - Art Director
Alejandra Castillo - Creative Copywriter
Client: Nestlé
